About

Who Am I?

Hi I'm Shahid Nihal, a Business Development and Strategic Marketing Professional, With six years of extensive experience in the dynamic fields of Marketing and Business Development, I have honed my expertise in Digital Marketing, Business Intelligence Analytics, Brand Management, and Web & Graphic Designing. I am adept at crafting innovative strategies that drive business growth and enhance brand visibility across various platforms.

Professional Journey

Currently, as the Head of Digital Marketing cum Business Analyst, I lead numerous successful campaigns, overseeing digital marketing activities for multiple business sectors, including educational institutions and healthcare services. Under my leadership, digital marketing initiatives for admission campaigns at Abate Institutions have consistently secured over 100 admissions annually for bachelor's degree courses.

In this role, I manage substantial budgets, skillfully allocating resources across different branches and campaigns to maximize return on investment. My expertise in Zoho CRM and other Zoho applications has significantly improved data management and customer relationship strategies, streamlining operations and enhancing data-driven decision-making.

Technical Proficiency and Creative Mastery

I am not only a strategist but also a creator. My proficiency in graphic design and web development allows me to effectively bring creative visions to life, enhancing the digital presence of the brands I work with. My holistic approach to brand management includes meticulous attention to detail and a keen eye for aesthetics, making me a standout in the digital marketing landscape.

As I continue to advance in my career, I remain focused on exploring new and innovative ways to achieve success, both for myself and the businesses I collaborate with. My commitment to excellence and continuous improvement is evident in every project I undertake, making me a valuable asset to any team.

Education

Education

From Indira Gandhi National Open University, Delhi, India.

  • Specialized in Marketing
  • World’s Largest University and NAAC A++ accredited central university of India.

From University of Calicut, Kerala, India.

  • Specialized in Marketing

From Swiss American International Academy

  • An international bachelor’s degree for Eye care management, especially for managements of eye hospitals.
  • Studied as distance mode in its training center Al Salama Eye Research Foundation, Perithalmanna, Kerala.
Experience

Work Experience

Head of Digital Marketing cum Business Analyst
Abate AS Group of Companies | June 2023 - Present

Abate AS Group of Companies includes Eye Hospitals, Educational Institutions, and a Chain of Optical Retail Chain stores across Kerala. I serve as the Head of Digital Marketing and Business Analyst in the company. Additionally, I provide lectures on management subjects to BBA students at an institute within the same corporate group.

As Head of Digital Marketing:
  • Developed digital marketing and other marketing strategies.
  • Managed and optimized digital marketing campaigns across various channels.
  • Conducted market research and analyzed data to understand customer behavior.
  • Created and published engaging content across digital channels.
  • Monitored and reported on campaign performance.
  • Collaborated with other teams to ensure brand consistency and alignment.
  • Stayed up-to-date with the latest trends and technologies in digital marketing.
As Business Analyst:
  • Understood business requirements in Zoho Analytics context and designed data models to transform raw data into meaningful insights.
  • Created dashboards and interactive visual reports using Zoho Analytics.
  • Identified key performance indicators (KPIs) with clear objectives and consistently monitored them.
  • Analyzed data and presented data through reports that aid decision-making.
  • Created charts and data documentation explaining algorithms, parameters, models, and relations.
  • Designed, developed, tested, and deployed Zoho Analytics scripts and performed detailed analytics.
  • Redefined and made technical/strategic changes to enhance the existing Business Intelligence system.
  • Worked as a CRM Support, and created reports, modules, and lead generation forms.
  • Expert in most of the other Zoho One products, like Forms, Survey, Zoho Social, Zoho People, Desk, Recruit, etc.

Digital Marketing and Analytical Specialist (Promoted)
Abate AS Group of Companies | January 2022 - June 2023

As a Digital Marketing and Analytical Specialist from January 2022 to June 2023, I actively contributed to the development and execution of comprehensive digital marketing strategies, aligned with the company’s objectives and market trends. My responsibilities included campaign management, data analysis, SEO and content optimization, social media management, performance tracking, and staying updated with digital trends.

This experience equipped me with the skills to make data-driven decisions and optimize marketing initiatives for improved performance. In recognition of my contributions, I was promoted to my current position as Head of Digital Marketing cum Business Analyst.

Freelance Digital Marketer and Graphic Designer
Self Employed | April 2017 – December 2021

In this role, I provided tailored graphic design services, creating digital and printed assets like logos, posters, banners, and brochures. Additionally, I crafted customized digital marketing solutions, including social media advertisements and content marketing strategies, to meet the specific needs of diverse clients. This experience enriched my design and marketing skills, which I now leverage in my current position at Abate As Group of Companies.

Get in Touch

Contact

shahidnihal@gmail.com

31/286-A, Malappuram
Kerala, India

+91 94 96 83 84 84